





The Kindness Economy
A compassionate community, where everyday kindness inspires lasting change.
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Dear Diary is a time capsule of the moments and memories that mean the most to me. When you wear these scents, my story becomes our story—told with lots of love and a little bit of magic.
The Lollipop Set
₹1,599.00
Eau de Parfum
National Crush, Irreplaceable, Controversial
There are so many sides to you, and just as many ways to tell your story. Ready to explore them all? My 3-piece discovery set, featuring National Crush, Controversial, and Irreplaceable, is here to celebrate your self-discovery.

National Crush
₹599.00
Eau de Parfum
Mandarin, Pink Lotus, Sandalwood
National Crush is the story of us. It's a reminder of the love I've been so lucky to receive, and the love I get to give in return. Smooth sandalwood keeps us grounded, while sweet, creamy pink lotus inspires courage and kindness.

Irreplaceable
₹599.00
Eau de Parfum
Lychee, Peony, Passionfruit
Embrace your irreplaceable self with bright, tropical fruits, softened by the comforting scent of peony and sugarcane. Designed to smell a little different on everyone, this scent is entirely unique, just like you.

Controversial
₹599.00
Eau de Parfum
Bergamot, Jasmine, Amber
Controversial, or just unfiltered? Either way, this scent is a reminder that in our lives, we make the rules. A citrus fusion meets amber and cedar, for a fragrance that’s bold, grounded, and effortlessly authentic.


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KINDNESS BEFORE ALL
Every act of kindness has the power to inspire another. That’s the heart of the Kindness Economy—a space where shared compassion creates a ripple effect...
Join The Movement -
ABOUT DEAR DIARY
Ready to watch the story unfold? Take a look at some of the magical moments that brought my first fragrance collection to life...
Get to know Us

The Lollipop Set
Tempted to try them all? This Diary-inspired box holds my three special scents in adorable, perfectly portable lollipops, ready to scent your story wherever you go.SHOP NOW