WELCOME TO DEAR DIARY
This is a fragrance collection of three very special scents, crafted with pieces of the places, people, and moments I want to hold onto forever. I can’t wait to share them with you, and make more unforgettable memories together! But for now…who wants to take a peek behind the scenes?
April 3, 2024
Dear Diary Day 1
Met with my team today, and a lifelong dream of mine is actually coming true?
It's my first-ever fragrance collection! We've named it "Dear Diary," which felt fitting :)
Now I need to let inspiration strike. What should I name each scent?
May 14, 2024
Dear Diary Day 41
I’m in Mumbai today! Smelling hundreds and hundreds of fragrance notes.
I’ve never composed a perfume before, but I tried to follow my heart towards scents that uplifted my spirits.
So many of the notes I loved happen to be indigenous to India–lotus flower and passionfruit, to name a few!
October 20, 2024
Dear Diary Day 200
Look at me, finalizing my collection’s names and designs!
Meet National Crush, Controversial, and Irreplaceable.
From the caps to the colors to my very own words on the box, no details were too small to go unconsidered. I wanted everything to be perfect.
May 24, 2025
Dear Diary Day 417
Happy photoshoot day! The stories we bottled were finally ready to be told.
When the cameras started rolling, so did the emotions. I was surrounded by so many beautiful, nostalgic things…blooming sunflowers, handwritten notes, and of course, my extra-supportive team that helped pull everything together.
Some shoots feel like work, but this one? It felt extra special.
July 21, 2025
Dear Diary Today
We made it to the last step on this fragrance journey–sharing them with the world!
Kindness means everything to me, and I’m so grateful for the inspiration I draw from my community!
I hope these scents bring smiles, and inspire self-expression :)